Tuesday, January 6, 2009

Favorite Video: Equine Digestion Animation from Purina; Have You Checked YouTube Lately?



If you follow this blog, you know that I keep a sharp eye out on YouTube for new videos to share with blog readers. December was a red letter month for YouTube when two American companies--Purina Mills and Life Data Labs--launched dedicated video channels to share clips, commercials, product tips, and some valuable information that will be of interest to all horse owners.

Life Data's channel features competitive driver Chester Weber talking about his horses, as well as Scottish researcher Dr. Susan Kempson explaining hoof wall deterioration as seen through a scanning electron microscope, and horse trainer Rick Wheat demonstrating safe horse handling. Best of all, you can hear Dr. Frank Gravlee describe in his own words how his work as an equine veterinarian led to the development of the popular Farriers Formula supplement, the flagship of the Life Data Labs company's products, and to the growth of the company's lovely research farm.

Click here to view the new Life Data YouTube channel.

Purina's channel, with video extracted from its Omolene University web site, knocks itself out with an elaborate animation of the digestion process in horses, with special attention to the roles of glucose and insulin. They have gone to great lengths to create this animation of the digestion process in the various stages of the upper and hind guts in horses.

The narrator speaks quite briskly so you may have to stop and start this video to absorb all the information she offers over the course of the eight-minute clip.

Also on the Purina channel, you can hear nutritionist Dr. Mary Beth Gordon describe the feed classifications and high standards of Purina's equine feed program, take a video tour of the feed mill, and get a glimpse of Purina's video advertising.

Click here to view the new Purina YouTube channel.

Both of these companies are making constructive use of YouTube resources to post video content that goes beyond just commercials to sell their products. With a subject as complex as equine nutrition, education is not an option--it's a necessity. We need to be kept up to date on new research from the impressive labs that these companies run if we are to understand how and when and why to choose from all the products available to our horses.

Thanks, Life Data Labs and Purina Mills!

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Sunday, May 4, 2008

Purina Recalls Horse Feed Products in Most Eastern USA States


Welcome to our nightmare: the possibility of contamination in horse feed. That's the bad news. The good news is that so far there are no reports of any adverse effects on horses.

People have been asking about an alleged recall of Purina products for horses, and I am posting their notice, in its entirety, for all to read (please see note at end). This has been going on for some time but emails circulating through the horse community have picked up steam in the past week, so people have questions:


Land O’Lakes Purina Feed LLC has implemented a voluntary product retrieval of certain feeds manufactured between November 3, 2007 and February 8, 2008 at our Statesville, N.C., feed plant; between January 1, 2008 and February 8, 2008 at our Harrisburg, Penn., feed plant; and between January 1, 2008 and March 10, 2008 at our Guilderland, N.Y. plant.

This voluntary retrieval was initiated due to the possible presence of aflatoxin contamination above acceptable levels.

To date, we have received no confirmed aflatoxin-related animal health complaints involving any of the retrieved products. Nevertheless, we have taken such precautionary action as our utmost priority continues to be our customers and the well-being of their animals.

All dealers who purchased any of the retrieved products directly from Land O’Lakes Purina Feed LLC have been notified. These dealers are located in the following states: Connecticut, Delaware, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Virginia and West Virginia.

Our investigation and product testing identified one ingredient of concern, which originated from a single supplier. We have discontinued purchasing from this supplier. Other feed companies that purchased from this supplier are facing a similar situation.

For more information about specific products included in the retrieval, contact the Statesville, N.C., Feed Plant at 704-924-5100 or the Harrisburg, Penn., Feed Plant at 717-737-4581.

I think the most important piece of information in this, besides the fact that no animal health reports have been issued, is that other manufacturers bought the ingredient thought to be contaminated. That means that owners should be alert no matter what brand of feed they have purchased since the winter.

Check with your local feed dealer about any possible problem with feed you may have purchased, but it sounds like there was a quick action that prompted the possibly contaminated feed being removed from the retail supply side before it could be sold. Let's hope!

To learn more about aflatoxins, which are byproducts of mold contamination, check this page from Cornell University's Animal Science Department.

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