Tuesday, November 3, 2009

Blue Tongue Dressage: British Horse Society Protests to FEI President, HRH Princess Haya

by Fran Jurga | 3 November 2009 | The Jurga Report at Equisearch.com

It's not always easy being a blogger. On Friday, October 23, I took a deep breath and posted on this blog a video I had been sent by a colleague in Europe. I posted the video and simply asked people what they saw, and explained the furor that the video was causing in Europe. Click here to read that post.

American dressage fans had a similar reaction. I didn't know if the story would escalate or just go away, as so many things do. "Blue tongue dressage" became one of those viral news stories that took on a life of its own. It was the horse world's equivalent of "balloon boy". Everyone knew immediately what you were talking about when you said "blue tongue" at the barn.

And they chimed in with their take on a few minutes of video taped half a world away.

It's hard to think of the sport of dressage as having a grass roots level--it's more like a carefully-laid strip of seeded sod--but it has been activated, with opinions running from "leave the professionals alone" to "boycott Rolex and other FEI sponsors". A white-hat protest has been proposed for the 2010 Alltech World Equestrian Games in Kentucky; after all these years of preparation, will the Games be shrouded in controversy?

And last week at the Global Dressage Forum in Holland, the FEI representative announced that the world body of horse sport would be looking into the matter. On Monday, this statement was released to the media:

"The FEI is aware of the video filmed at the FEI World CupTM Dressage qualifier at Odense (DEN) and posted on YouTube. FEI’s main concern has always been and will always be the welfare of the horse. We are taking the issues raised in the video and in the comments made by members of the public on social media and by email very seriously and have opened a full investigation. The conclusions of this investigation will be made public in due course."

The problem, if there is one, is that the FEI has already looked into rollkur, or hyperflexion, and decided that there is no concrete evidence that it harms the horse. They do advise that it not be maintained continuously over a long period of training, as has been claimed that the rider in Denmark did in the presence of stewards at an FEI World Cup qualifier. There are no hard and fast rules about rollkur, only a vague advisory.

Click here to read the FEI's advisory on hyperflexion/rollkur.

But the forthright British took things a step further this week with a formal letter to HRH Princess Haya, president of the FEI. It is laced with classic British understatement and yet expresses determination to uphold their reputation as defenders of the welfare of the horse.

Your Royal Highness,
You cannot be unaware of the disquiet – not to say anger – which has arisen following the depiction on Epona TV of Patrik Kittel’s horse in apparent distress as it competed in Odense on 18th October.

As you are doubtless aware, in terms both of membership and breadth of interest, The British Horse Society (BHS) is the largest single equestrian organisation in the UK. Our examinations system, and the training and education which underpin it, have earned for the Society international recognition.

No less important is our work to promote the highest standards of equine welfare, which suffuses every facet of our work. I am pleased to report that our commitment to equine welfare is shared by all our colleagues within the British Equestrian Federation, although on this occasion I am writing solely on behalf of the BHS.

Let me acknowledge straight away that no representative of the BHS was present in Denmark to witness the horse’s apparent distress, nor do we have the benefit of a contemporaneous veterinary report. Moreover, we do not for one minute suggest that Patrik Kittel at any time sought to treat his horse other than with proper care and respect.

Nevertheless, in matters of equine welfare, the precautionary principle must always apply: if, despite the absence of conclusive proof, the wellbeing of a horse is called into question, there will exist a strong moral obligation on the FEI to respond immediately.

In our view, the concerns so widely expressed are reasonable and therefore deserving of an urgent two-part investigation: first, an inquiry into the treatment of this particular horse on this particular occasion; and, second, a broader inquiry into the ethics and consequences of hyperflexion.

In this second aspect The British Horse Society stands ready to assist the FEI in any way it can.

Please note that we pass no comment on the aesthetics of seeing a competition horse contorted in a way it never appears to choose for itself when in its natural state. Our concern is only to speak out when we believe that the welfare of horses demands it.


Yours sincerely,
Patrick Print FBHS
Chairman, The British Horse Society

This carefully crafted letter was delivered to Princess Haya just two weeks before the opening of the 2009 FEI General Assembly. Will other countries take similar polite but firm first steps? Will the USA speak up on this issue?

By pure coincidence, the FEI's meeting will take place in Denmark, where the Blue Tongue videotaping took place.

Something tells me we haven't heard the last of blue tongue dressage.

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Monday, June 8, 2009

Horsecare in 3D: Elaborate Website Educates Owners in a Virtual Stable with Lucinda Green as Celebrity Avatar

,by Fran Jurga | 8 June 2009 | The Jurga Report

Are we ready for this?

The international pet and horse insurance company Petplan has employed a dedicated unit of illustrators, animators, videographers and writers and turned them loose to create an online horse stable that lives and breathes and does everything but smell horsey. What looks like a video game is actually an educational web site, so my ears are up for this effort, and I ventured in.



Warning: there is no such thing as a quick visit to this web site. And I'm not sure what's more interesting, the website itself or the plan and the people behind it. The fact that this stable is so much nicer than the ones that 99% of us will ever own is a little bothersome: couldn't there be one broken paver? Who among us owns such a perfect place?

The web site is created to make learning about proper horsecare and horse health interesting and fun, and they've lined up eventing superstar Lucinda Green as avatar. She pops up everywhere. As I noodled around, I realized that this site could be an entire winter's worth of unmounted meetings for Pony Clubs and 4-H groups.

The idea is that you enter a stableyard and choose between the stables (a big box stall), the office, the vet clinic, the tack room and the yard. A navigation bar moves you around the site, from the rafters down to the details in the stall mats, as videos open and close and articles teach you what you might like to know about different aspects of horsecare relevant to that part of the stable, or what the equipment is or does there. I almost made myself dizzy a couple of times, up there in the rafters.


The strangest part about yourstables.co.uk is that is almost devoid of overt "hard sell" advertising for Petplan or anyone else, for that matter. This is the age of "Nonselling", or supporting your brand by being yourself and stressing relationships and involvement in a common interest with your customer, if you read the marketing press. PetPlan obviously does, and they have built a palatial stableyard shrine to nonselling.

Six-time Badminton winner Lucinda Green was quoted in Horse and Hound last week as saying, "This new project is going to revolutionize the way owners and riders access information about all aspects of horse care and riding."

I could get lost in there and probably will, more than once.

Note: this is a 100% Flash content site and requires a high speed connection and a serious computer. A tamer html version is also available.

If you have some time to kill or it's a rainy day at horse camp, here's your destination: http://www.yourstables.co.uk/flash/

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Sunday, May 10, 2009

Sunday Humor: Land Rover Commercial From Britain

by Fran Jurga | 10 May 2009 | The Jurga Report



Watch the video before you read this text!

I loved this commercial when it came out last year; Land Rover could never show it over here because it's much too subtle and no one would get it. The young horsewoman is, of course, world champion event rider Zara Phillips and grand-daughter of Queen Elizabeth. I believe she is something like 11th or 12th in line for the throne.

And there are definite rules for how you talk to members of the royal family--remember when Michelle Obama touched the queen? And here's this guy, chatting up her grand-daughter as if he's about to ask her to come 'round the pub for a pint later. Obviously, he has no idea who she is. But he does admit that she "looks familiar".

Notice that this is a very clever ad agency: Zara never says a word at all. She lets her horse, Toytown, speak for her, and quite brilliantly at that.

I thought she was a good sport to make this commercial. Bravo, Land Rover!

What's your favorite horse-related commercial?

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Thursday, May 1, 2008

Royalty Rides On: Badminton Horse Trials Begin Today

How do you like my horse? Zara Phillips, grand-daughter of Queen Elizabeth, presented her horse Wednesday to the veterinary inspection committee for clearance to ride in the 2008 Badminton Horse Trials in Gloucestershire, England. The first phase of the three-day, three-phase competition, the dressage test, begins today and will be televised (although not quite "live" except for cross-country on Saturday) on the Internet, thanks to HorseTV. Zara hopes to qualify for the British team for the 2008 Olympic Equestrian Games in Hong Kong this August. The horse is Ardfield Magic Star. He looks Irish. Photo by Kit Houghton, courtesy of Mitsubishi Motors Badminton Horse Trials.

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Friday, April 4, 2008

Could Your Horse Pass the Mensa Test? Psychology Researcher Proves That Horses Can Count!

It's a red-letter day for intelligent horses everywhere. Dr. Claudia Uller and Jennifer Lewis of the University of Essex are presenting their research into numerical discrimination in horses at the British Psychological Society’s Annual Conference in Dublin today.

Human adults, human infants and nonhuman primates are known to have a range of numerical abilities, but research into other species is relatively new.

In two tasks, modeled on those previously used with human infants and nonhuman primates to examine basic counting abilities, the researchers used apples placed in containers to measure whether horses would make a choice based on the number involved. Time, sound and smell cues were all controlled.

When given a choice, the animals chose the containers with the most apples significantly more often. This result suggests that horses too, and not only primates, are able to spontaneously discriminate between two small numbers.

In the first task 13 horses were tested in their stables, with a series of identical fake apples sequentially placed into two opaque containers in front of them – two into the first and three in the second. The containers were then held up to the horses at head level allowing them to make a choice. Eleven of the 13 horses selected the bucket containing three apples instead of two.

In a second experiment, 11 horses were shown two containers of apples that were matched in total amount of volume but differing in number: one contained two identical small apples and the second set consisted of one larger apple with double the surface area. Ten of the 12 horses selected the two apples instead of a single bigger one.
The results show that horses ‘go for more’ just like human infants and nonhuman primates have been shown to do in similar experiments.

Dr Uller said: “This result suggests that horses too, and not only primates, are able to spontaneously discriminate between two small numbers. This may be another piece in the jigsaw (puzzle) explaining the evolutionary origins of our ability to count.”

Blogger's Note: This is a real turn of events! Throughout history, the ability of so-called "trick" or "wonder" horses to count has always been discounted by academics. Horses like Beautiful Jim Key and"Clever Hans" thrilled thousands and were summoned by royalty to perform, but were denounced from the ivory towers by doubting professors as being manipulated by trickster trainers. We'll never know just how smart those horses were.

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