Designer Mustangs Show Off in New Roles...and in the Sales Ring

One of the Makeover Mustangs "before" the 100-day training competition. (BLM Photo)

A three-year-old American Mustang named "Hail Yeah" was adopted for $50,000 at Sunday's Extreme Mustang Makeover event in Fort Worth, Texas. The sale set the record for the highest price paid for a Mustang in the history of the Bureau of Land Management's adoption program.

The horse had performed a reining pattern, pulled a cart, and given a mounted shooting demonstration to show off his 100-day "makeover" in the hands of trainer Ray Ariss.

Hail Yeah's purchase was a partnering between the City of Norco, California, represented by Mayor Harvey Sullivan, and the Mustang Heritage Foundation (MHF).

"When I return to Norco, we will be naming Hail Yeah the official mascot of the city and he will represent our message as Horsetown USA," said the mayor.

Norco registered "Horsetown USA" as a trademark to introduce and encourage specific types of businesses and vendors to the city that in turn will support and compliment the community's animal-keeping lifestyle and values.

Seventy-five Mustangs were adopted for a total of $233,100 for a sale average of $3,108.

The Extreme Mustang Makeover will also become a six-episode series on RFD Television's Wide World of Horses through December 2007. The show will share the stories of the mustangs and trainers as they learn to trust in one another and gain competitive confidence.